Ashok Leyland is one of India’s largest commercial vehicle manufacturing companies and is a part of the Hinduja Group. Ashok Leyland is based in Chennai, India and focuses mostly on the medium and heavy commercial vehicle segment of the market. Enjoying healthy market share and a full range of offers from 18 to 52 seater passenger transport buses, Ashok Leyland is on a steady run towards being a market leader, and is aiming for expansion into foreign markets.
Posts Tagged ‘made in India’
The REVA NXR, a new lithium-ion powered electric car from REVA Electric Car Company (REVA), is scheduled to go into production early 2010. Also unveiled at the Frankfurt International Motor Show was REVA’s showcar, the REVA NXG (NeXt Generation), the company’s 2011 model. Customers can register their interest in either vehicle on the online priority list by paying a refundable 500 euro (US$ 727) fee today.
General Motors India and Reva Electric Car Company (REVA) have entered into a collaboration agreement to develop electric vehicles for the Indian market. This partnership will bring together two companies to develop car platforms, electric vehicle technology and advanced control systems. Through this partnership, REVA will also leverage GM’s large distribution network in India to market and sell REVA’s next generation vehicles.
Hindustan Motors Limited or HML is one of the pioneers of India’s automobile industry. While there are no plans yet for hybrids or electric cars in the near future, HML’s new CNG cars and trucks are becoming available among its wide range of passenger cars, trucks, SUVs.
The Indian car manufacturers may not be churning out cars by the minute, but the cars they do come out with seem to command attention, because they are very affordable. India’s top priorities seem to evolve around affordability and environmentally-friendly considerations, that of putting affordable cars into the citizens’ hands, and planning for explosive growth in the future.
Tata Motors unveils Nano’s marketing strategy to use conventional media in unconventional ways. Collectively the Nano marketing campaign will have grassroots in nature, and will employ no- to low-cost methods.