REVA NXR and REVA NXG All-Electric Cars Available For Europe ReservationBy Cuong Huynh • Oct 5th, 2009 • Category: Clean Car Talk Posts
The 63rd Frankfurt International Motor Show (Internationale Automobil-Ausstellung) on September 16, 2009 saw the world launch of the REVA NXR (NeXt Reva), a new lithium-ion powered electric car from REVA Electric Car Company (REVA), which is scheduled to go into production early 2010. Also unveiled for the first time was REVA’s showcar, the REVA NXG (NeXt Generation), which is the company’s 2011 model.
REVA NXR is an M1 category three-door, four-seater hatchback family car that is suitable for urban driving. Top speed is 104 kph (65 mph) with a range of 160 kms (100 miles) per charge. If using the 90 minute fast charge (normal charging is eight hours), the REVA NXR offers an effective range of 320km a day. A fast charge for 15 minutes will provide a 40 km (25 mile) range.
The REVA NXR has keyless entry and operation, dual charge ports, intelligent digital display and a range of telematics. These include SMS alerts and commands such as distance-to-empty and time-to- full charge, remote cabin heat/cool, a monthly eco-drive check by email, service and insurance alerts, remote diagnostics and healing and REVive remote emergency charge. REVive is exclusive to REVA and acts like an invisible reserve fuel tank and addresses “range anxiety.” If a customer runs out of charge, they can telephone or SMS REVA’s customer support center. The advanced telematics will assess the car’s batteries remotely and activate a reserve amount of energy while protecting the battery life. Within minutes, a few extra miles of range are made available via the telematics and the driver can continue home or to a place where the NXR can be charged.
Prices of the NXR will vary across Europe depending on taxes and subsidies. Customers will be offered the option of purchasing the car and batteries separately, or at an all-inclusive price. If bought separately, the benefit will be a lower purchase price, with the batteries paid for on a monthly basis – just like gasoline – as part of a monthly mobility fee, which could also include electricity, telematics and other services. Average prices in Europe, excluding batteries, will be around 14,995 euros (US$ 21,820) for the lithium-ion NXR Intercity version. The REVA NXR City, with lead acid batteries that has an 80 km (50 mile) range and a speed of 80 kph (50 mph) is also available from 9,995 euros (US$ 14,545) and a small monthly mobility fee.
Chetan Maini, deputy chairman and chief technology officer of REVA said during the Frankfurt show: “The NXR is a stylish city car packed full of user-friendly technology. You can order one from today and production will start early next year, so you can be one of the first to own the latest generation of electric cars.” Styled by Dilip Chhabria, the REVA NXG is a M1 category, two-door, two-seater car with a targa top. The REVA NXG has a range of 200km (125 miles) per charge and a top speed of 130 kph (80 miles per hour). It features the same telematics as the REVA NXR, including REVive and, using the fast charge, it has an effective range of 400 kms (250 miles) a day. This showcar, the REVA NXG, is REVA’s 2011 model and its first showing is at the Frankfurt Motor Show (IAA) between Sep. 17 – 27, 2009. Pricing in Europe excluding batteries is from 23,000 euros (US$ 33,470) plus a monthly mobility fee.
REVA is committed to mitigating climate change with the creation of ultra low carbon cars – it has only ever made EVs. Every REVA NXR and REVA NXG will be Born Green, meaning they will have one of the lowest dust-to-dirt carbon footprints of any car in mass production. The REVA NXR has been designed to use approximately 80% fewer parts than a conventional or hybrid car and will be assembled in REVA’s new ultra low-carbon assembly plant in Bangalore powered by solar energy and using natural light and ventilation and rainwater harvesting. Preparations have begun to create a ‘second life’ for the lithium batteries to optimize energy efficiency and reduce the cost to consumers via the creation of guaranteed residual values. From 2010 REVA will publish the carbon emissions for the assembly and lifetime operation of both these new cars and by this environmental disclosure, customers can make an informed buying decision.
REVA’s new website, www.revaglobal.com, launched the same time as the new cars and customers can register their interest in either vehicle on the online priority list today by paying a refundable 500 euro (US$ 727) fee. While Indian-made cars have sold in Europe and elsewhere, cars made in India have not targeted the U.S. market, and it is not expected that the REVA will be brought here either.
Cuong Huynh is a marketing communications consultant working in the San Diego area. Cuong is dedicated to helping individuals and companies maximize their presence on the Internet and efficiently take products and services to market through SEO and network marketing. Cuong also maintains a blog on Marketing at marketingautopsyblog.com. You can also find Cuong Huynh's profile on LinkedIn. For fun he maintains a blog on Vietnamese pho, soccer and do storyboards for movie and film projects. Follow Cuong on Twitter @CuongHuynh, @LovingPho, @CleanCarTalk, @BlockbusterFilm, @SoccerUSA.
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