New Hybrid and Electric Car Choices Can Fail the Car IndustryBy Cuong Huynh • Feb 15th, 2009 • Category: Clean Car Talk Posts
Choices are good. For consumers, the more choices and competition the better. It is the foundation that keeps the economy healthy, while fostering better and improved products for consumers at the same time. It is the engine that propels hybrid, electric and clean diesel car technology development to the next level, with tangible benefits for all to enjoy.
However in the current state of development of the low/no emission and high miles-per-gallon (mpg) automobile industry, more technology and choices can cause adverse effects and reaction. The industry is still in development, but companies are announcing products way too early in their development cycle. Too many choices together with new, unfamiliar technologies can lead to greater confusion.
So car manufacturers should approach customers with a smarter and better marketing. More noise and louder noise won’t do the trick, but education and clear value proposition will make a difference. Otherwise, facing a barrage of marketing pitches with no clear standards and benefits, consumers will just ignore your messages.
What are your views on the many technologies to come out in the next 2-3 years for hybrid, electric and clean diesel cars? Are you having a tough time understand new offerings from car manufacturers? Would you pay a premium for these hi-tech cars when gas prices stay below $4? Share your comments with us.
Cuong Huynh is a marketing communications consultant working in the San Diego area. Cuong is dedicated to helping individuals and companies maximize their presence on the Internet and efficiently take products and services to market through SEO and network marketing. Cuong also maintains a blog on Marketing at marketingautopsyblog.com. You can also find Cuong Huynh's profile on LinkedIn. For fun he maintains a blog on Vietnamese pho, soccer and do storyboards for movie and film projects. Follow Cuong on Twitter @CuongHuynh, @LovingPho, @CleanCarTalk, @BlockbusterFilm, @SoccerUSA.
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