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Great Wall Motor – Bringing Hybrid and Electric Cars to Market

By • May 15th, 2009 • Category: Clean Car Talk Posts

Editor’s note: This is part of a series of articles peeking into clean car industries and car manufacturers of China, India, South Korea and Germany. Please send comments and suggestions using our Contact page or by leaving a comment at the end of this article.

gwm new logoGreat Wall Motor Company Limited, often called simply GW or GWM, is currently the largest private car manufacturer in China. With soaring financial investments, GWM has made its way to the list of the Top 500 Enterprises of China. It has an international sales network, selling to about 60 different countries. The company focuses more on developing countries, and their overseas sales account for around one-third of the total sales.

The company is making serious progress with a number of hybrid and electric cars and trucks to enhance its already strong line of products. And like many other Chinese car manufacturers in recent years, GWM is making its presence known with appearances at the largest auto shows around the world. Here’s a quick look at some clean cars produced by GWM.

The Great Wall Hover CUV (Crossover Utility Vehicle) was the first car made from China that was mass produced and exported to the Western Europe area. They currently market to Italy, Cuba, Lima, and several other countries. According to Great Wall’s news release,

Hover hybrid vehicle is new energy vehicle newly-developed with 2.4 L and 160 km/h meeting Euro IV Emission Standard. Inheriting all the advantages of successful Hover CUV, Hover hybrid vehicle is equipped with 4G69S4N hybrid engine, 6 gear automatic transmission and start/stop system, which can realize engine shut-down at idle speed to save more than 15 % of fuel consumption in the city traffic.

The company’s specialty is large vehicles such as SUVs and pick-ups. Nonetheless, they also have city cars and compact multi-purpose vehicles (MPVs.)

Great Wall offers several new releases of high mileage, low-emissions cars. To date, it has announced the entrance of 12 new cars including Great Wall Hover H5, Great Wall Hover M3, and the sub-compact vehicle Hover M1. Among the 12, there will be 4 sedans, 5 SUVs, and 3 pickups. For complete current line of cars offered by GWM.

The four new Great Wall sedans are marketed as extremely fuel-efficient, following the clean car trend that has overtaken China’s car industry. The 1.5L Coolbear is one of these clean sedans, as well as the 1.3L Cross and 1.5L Cross sedans. Another sedan model, called CH031, will also be released soon, also with 1.3L and 1.5L models. The SUVs from Great Wall mostly comes with 2.0L or 2.5L engines, though later models are still expected, these with 1.5L engines.

Great Wall Motors GW FEELFINEThere’s also the GW FEELFINE, a sedan and a hatchback combined into one. Great Wall combines a fashionable and a functional car into the GW FEELFINE. The car is marketed to the family and the business market, with its spacious interior and large luggage space. The car’s body is designed using steel plates and laser-welded metal sheets. There are anti-impact bars on the front doors and the rear doors. The GW FEELFINE is also considered as a clean car with its environment-friendly performance. The car can go up to 108 mph (174 km/h) and achieves 36.6 mpg (6.43L every 100 kilometers). Its 1.5L gasoline engine meets the Euro IV Emission Standard, and eco-friendly materials were mostly used in line with the environmental concerns of China’s car industry.

Another new product is the GW KULLA, recently unwrapped at the 2009 Shanghai Auto Show. GW KULLA is an all-electric vehicle. The new car is said to be driven entirely by electricity. It has a 48V DC motor and can go up to 87 miles (140 km) with a speed of 40 mph (65 km/h) in a single charge. According to the company, The KULLA (“wizard”) also features an advanced lithium-ion battery pack, and when combined with the DC motor, will produce 67 horsepower. The car can be quick-charged to 70 percent of capacity in 10 minutes. A full charge takes five to six hours. Although not speedy, the new electric car is the embodiment of China’s shift to clean cars. The car is also not a high mileage offer, but its mid-mileage can take everyday driving around a medium to large city with a single charge. The new model, as a clean car, promises zero emission at a low cost.

Great Wall Motors KULLA all-electric car
Great Wall Motors PERI EV all-electric car

Finally, there’s also the GW PERI EV, which is based on the popular Great Wall car, GW PERI. The EV version is the electric vehicle version of the PERI, featuring a 50Kw permanent magnet brushless DC motor  in the place of the PERI engine. The GW PERI EV is a zero-emission car and promises faster speeds than the GW KULLA, obtaining up to 80 mph (130 km/h). It comes with an additional lithium-ion battery for reliable performance. The PERI EV can fulfill a big hole in the market that sorely needs its zero-pollution performance, range, speed as well as affordability.

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is a marketing communications consultant working in the San Diego area. Cuong is dedicated to helping individuals and companies maximize their presence on the Internet and efficiently take products and services to market through SEO and network marketing. Cuong also maintains a blog on Marketing at You can also find Cuong Huynh's profile on LinkedIn. For fun he maintains a blog on Vietnamese pho, soccer and do storyboards for movie and film projects. Follow Cuong on Twitter @CuongHuynh, @LovingPho, @CleanCarTalk, @BlockbusterFilm, @SoccerUSA.
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2 Responses »

  1. The tech is good but the body design is too small.

  2. I agree with your comment SpeedFlux. I would go one step further and question the tech itself. Since these are not (or won’t be soon) widely available outside of China, we have no direct experience with their performance. One thing is for sure though. In order to keep prices low for the mass, manufacturers would only need to do “enough” to produce and sell the cars. But since China now has an expressed goal of exporting their automobile products to the world, it is expected that overall quality, including styling, will improve. In fact I think China is where Japanese car makers were in the 1970’s and Korean car makers in the 1990’s.