Dongfeng Motor Corporation – Becoming a Major Hybrid Car ManufacturerBy Cuong Huynh • May 8th, 2009 • Category: Clean Car Talk Posts
Editor’s note: This is part of a series of articles peeking into clean car industries and car manufacturers of China, India, South Korea and Germany. Please send comments and suggestions using our Contact page or by leaving a comment at the end of this article.
Dongfeng Motor Corporation is China’s second biggest car manufacturer. Dongfeng was founded in 1968, and the company focuses on the manufacture of passenger and commercial vehicles, engines, and other auto parts. It currently operates from various business locations scattered all over China.
Dongfeng has entered into a variety of joint manufacturing ventures with foreign car manufacturers. With joint ventures with Nissan, Peugeot-Citroen, Honda, Kia, and several other foreign manufacturers, Dongfeng has come up with several great automobile products, offering various options for consumers. It also has several new products in store for consumers. Most of the products are products of Dongfeng’s joint ventures with foreign companies, and some are also part of long-term business plans leading to the development of clean cars.
Dongfeng Motor Corporation, as one of China’s biggest players in the automobile industry, is also a significant contributor to the development of clean cars. The trend to develop environment-friendly cars has overtaken China’s auto industry, and Dongfeng was one of the first to respond to the call. Incidentally, Dongfeng is also one of the companies leading the way in not just manufacturing, but also the designing of hybrid cars. They have shifted their focus from high-emission cars to fuel-efficient and low-emission vehicles. Dongfeng, however, already sells hybrid cars, particularly the Honda Civic hybrid cars, thanks to its ventures with Honda.
Citroen Elysee. Courtesy http://citroens.citroen1.info/China/
Donfeng has a lot in store for consumers. Included in the list of what to expect from Dongfeng is the hatchback C-Elysee, C-Quatre sedan, and the C5. All three will pass through the China IV emission standards. Recently, Dongfeng, in cooperation with Nissan, has also released several new models such as an X-Trail SUV, the new Sylphy Bluebird sedan, and the Nissan Teana. The new Sylphy will be bigger than the current model but will retain its affordable price. The new cars are great for families and are available in different 1.6L and 2.0L models.
Aside from these, however, Dongfeng is set to release special clean cars such as the EQ7200HEV, a mid-sized hybrid car that runs on a combination of gas and electric. It has a 1.6L gas engine plus lithium batteries. The vehicle’s design is based on the classic style of the Nissan Bluebird. It was exhibited at the 5th International Clean Vehicle Technology Exhibition and its production has been accelerated. Initial expectations are set on selling around 5000 units of the new Dongfeng hybrid car in a year; however, international distribution plans have not been announced yet, so it is not known whether the hybrid car will be made available outside of China.
|Dongfeng EQ7200HEV hybrid car||
Dongfeng Motor Corporation dealer in Beijing
Dongfeng has reportedly inched ahead of General Motors in car sales, thanks primarily to its strong bonds with its Japanese partners, Nissan and Honda. More hybrid cars are still in the works for the Chinese giant, showing the company’s determination to shift to environment-friendly products. With the government offering incentives to bolster the growth of the clean car industry in China, Dongfeng is determined to stay ahead in the game.
Cuong Huynh is a marketing communications consultant working in the San Diego area. Cuong is dedicated to helping individuals and companies maximize their presence on the Internet and efficiently take products and services to market through SEO and network marketing. Cuong also maintains a blog on Marketing at marketingautopsyblog.com. You can also find Cuong Huynh's profile on LinkedIn. For fun he maintains a blog on Vietnamese pho, soccer and do storyboards for movie and film projects. Follow Cuong on Twitter @CuongHuynh, @LovingPho, @CleanCarTalk, @BlockbusterFilm, @SoccerUSA.
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